Video content consumers are having a ball since the world got hit by Covid. Don’t judge us, we are looking at the bright side.
On a serious note, video consuming as well as video production trends have changed drastically in the last 2 years and they are in for the long haul. This has also resulted in changing video marketing trends that will surely take your content up a notch.
Short form videos
Most social media users are engaging with short format videos after TikTok and instagram reels.
Instagram reels are gaining traction and are projected to continue growing in popularity, with accounts reaching higher engagement levels when they get on board and start posting reels. The first 15 seconds is how much the audience wants to engage with your video content. If you are on any of these platforms, which you most definitely are unless you are living under a rock, you know how you spend hours just scrolling through.
A whopping 68% of consumers said that they want to learn about a product via short term video, so it’s definitely something to consider. If your target audience can be found on these apps, then maybe it’s time to invest in creating some wicked short-form videos.
Video production for short format video too is simple and easy without any fuzz, mostly because usually the favorite indian thing- JUGAAD- too works well for video production of short format videos.
We specialize in producing videos between 1-2 minutes that tell a story, are truly engaging, connect with our audiences and ultimately are a positive contribution to the masses of content online. We also create short-form content, but only if it achieves those four things. We’re not about creating advertising videos that manipulate people into working with us by playing on some psychological need.
This video marketing trend stems from the rise of social media content consumption. If you’ve been hanging out on Instagram recently, you might have noticed that some video marketers are utilizing “vertical videos” – where the video takes up the majority of the screen in your feed. These videos are taking up so much space on-screen, it’s no secret that this is a fantastic spot to utilize with your marketing video. Vertical videos are much less likely to simply be scrolled past, and are sure to capture the attention of your audience. We’re 100% certain that vertical video will be a huge player in the marketing field this year!
For the past decade Google has been the primary search engine to find what you’re looking for when it comes to online shopping. Consumers these days however are heading to their favorite social media platforms to search for products to purchase. This will be heavily influenced by recommendations from friends and influencers. If you haven’t already noticed, Instagram has been running a feature that allows brands to open up an online shop where customers can shop straight from within the Instagram app. This means you can post product videos linking straight to the exact product being advertised, all internally through Instagram. As consumers value convenience more and more, we imagine that this trend will shine throughout the coming year!
Sales can be a tricky thing. You want your brand to come across as professional and trustworthy, without pushing consumers to purchase what you’re offering. As we mentioned earlier, brand integrity is a vital part of engaging and maintaining customers. Live videos present a great solution. They enable an authentic user-brand experience, where you can respond in real-time to any questions or queries posed by a customer, and they allow you to create a more personable experience with your audience. After all, speaking to a real person is far more satisfying (and helpful) than automatic chatbots online.
When you think of great video marketing, you probably imagine a lively actor on screen with an easy-listening, recognisable voice. This is still an absolutely essential part of successful video marketing, but what’s super crazy is that since 2019, it’s been reported that 83% of consumers actually watch video without the sound turned on – e.g. scrolling through Facebook on a busy bus ride. Now, we’re not telling you to ditch the scripting it’s more important than ever to caption your videos! The same report above showed that 80% of people are more likely to watch an entire video when captions are available. You should be making your video content understandable to all kinds of consumers, and captioning is a great way to include the hearing impaired and others who will benefit from having accessible video viewing options.
When it comes to video marketing and video advertising, let this mantra guide you: “Never let a video stop with simply a view.” At a time when the internet is saturated with video, how do you encourage that next level of engagement? One trend that we think will further popularize this year is interactive stories. You want to give your audience something to do as they watch your video so that they can feel more connected to your brand. This could be in the form of a game, a “tap to reveal”, or maybe even virtual reality. The main idea is to give consumers something to do once the video ends, to encourage continuous engagement once the primary action – watching the video – has finished.
For video production
There are some pretty big video marketing trends on the rise and we’re excited to see more brands incorporating video content into their marketing plans. It’s always a good idea to try something new, but on the topic of brand integrity, ask yourself why you’re adopting a new trend – will it actually benefit your brand, is it authentic to your message and audience?